I help brands create authentic and meaningful customer connections.
Driven by an audience’s deepest needs and desires, I work with brands to craft strategies and stories that cultivate meaningful connections and drive full-funnel marketing results.
Over 15 years, I've worked agency side and in-house, at emerging startups and global brands, across B2C and B2B, and in tech and retail industries. My disciplinary background includes brand marketing, product marketing, content and social media marketing. These vast and varied experiences have given me a unique ability to build standout integrated marketing strategies that brilliantly blend business data, human-centered insights and creative storytelling.
Expertise
Integrated Marketing
Campaign strategy
Messaging frameworks
Content & social strategy
Channel strategy
Communications plans
Brand Strategy
Purpose, vision, values
Positioning
Voice and tone
Campaign plans
Brand management
Product Marketing
Audience definition
Competitive Analysis
Positioning
Messaging framework
Go-to-Market
Seasoned Strategist
Using curiosity and multiple perspectives, I uncover unique insights from business, culture and consumer data that fuel strategic marketing plans.
Creative Ideator
To spark innovative ideas that captures attention and builds relationships, I pull inspiration from cultural moments, various industries, and unexpected sources.
Cross-functional Leader
Known as the “dot-connector”, I break down silos and foster a culture of effective collaboration by building strong relationships with internal stakeholders.
Skilled at Startups
After years at Cruise, a self-driving ridehail startup, I’ve learned to see the forest and the trees. I create GTM strategies that are digestible so startups can easily execute.
Experience
B2B Brillant
After various marketing roles within LinkedIn's largest business unit, I'm able to develop strategic marketing plans that can be bought-in and seamlessly executed across functions, departments and regions.
Retail Savvy
I am familiar with building strategies for both online and physical marketplace environments due to my time building the social media program for Z Gallerie.